Tuesday 08 November 2011, author: admin

Dear TOTNES Business

Earlier in 2011 By The Dart magazine (www.bythedart.co.uk)  the popular monthly publication for Dartmouth and the surrounding area, launched a series of Business Boost seminars, including a free course by local internet consultant Simon Wishy entitled "the Myth of Internet Marketing", a ground-breaking seminar based on his forthcoming book.

The seminar proved so successful that we have repeated it four times, with further requests for seminars pending. In response we are pleased to announce that “The Myth of Internet Marketing” will be held on Thursday 17th November in the ballroom of The Royal Seven Stars Hotel in Totnes - 9.30am to 12.15pm, with light refreshments provided.

We are confident that businesses in Totnes and the South Hams will benefit as much as our other attendees.  The attendance list is compiled on a first come first serve basis, so booking is strongly advisable as places are limited. We suggest that attendees arrive at 9.15am to ensure a prompt start.

To register, please email mark@bythedart.co.uk or call 01803 732959. 

Regards,

Mark Simpson
Publisher, By The Dart

About “The Myths of Internet Marketing” seminar
In this informative 3 hour seminar, Voco Veritas’ Managing Consultant, Simon Wishy, provides a straightforward understanding of some of the important issues for internet marketers – e.g. the latest research on placement within Google search results, local search strategies, email marketing and the value of Facebook and Twitter in the context of how it can be applied to maximise your business on- line.  
Everyone from an Internet novice to an experienced manager will benefit from this carefully researched, field-tested approach on how to build your web presence effectively whilst avoiding unnecessary cost. 
An outline of the seminar programme is attached to this email as a Word file.
See the following positive feedback from the earlier seminars held in Dartmouth
 
“Simon is a real expert, and his clear strategies for cautious investment in the Internet should be considered by all businesses who want to make a profit on-line.”
 
Digital Rights Group
 
"It was a very useful morning....recommended."
 Cafe Alf Resco
"Valuable seminar, great presenter"
 D'Art Gallery
"A very very big thank you for a great seminar – came away much enlightened"
Nonsuch House
A number of businesses have since worked with Voco Veritas as a result of these seminars
“Voco Veritas has greatly enhanced our understanding of the Internet and course bookings are up 50% from last year.  Highly Recommended.” 
Simon Smith, Green Fuse
 
 “Just a few days of consultancy enabled us to complete tasks which would have taken months on our own. We have seen visits to our site rise to an all time high and Simon's experience and insight have given us a totally new understanding of the impact we have online". 
David Jones, Manna From Devon / Chairman of Dartmouth Food Festival
 
More local clients…
Austins Department Stores, Fingals Hotel, White Space Art Gallery, Paperworks, Glass!!, Chadwick Financial Management, House of Hawkins, Compass Marine, Compass Events, AJK Research, Alderkey Properties, WHK Services, Canoe Adventures, Eskeez.com, Heritage Gardens, Jones Hubbard Hawkins, Mayne Art Gallery, The Towersey Foundation, Home in Dartmouth
 
About Simon Wishy
Simon Wishy has a portfolio of work that includes companies such as Google, Yahoo!, Accenture, American Express, and CNN. Since arriving in Britain from America 13 years ago and settling in the West Country, he has cultivated a growing client base, developing and overseeing projects for a number of national as well as more local businesses, ranging from Thomson Directories in Hampshire to Austins Department Store of Newton Abbot. He has also been a speaker at World Travel Market, Internet World, and has participated in the Web 2.0 Summit in San Francisco.

The Myth of Internet Marketing

This seminar is designed to educate business owners and senior managers on how to develop an Internet strategy that delivers the target audience to their site at the lowest possible cost.  Reaching page one on Google is a common goal that is only worthwhile if the placement generates enough revenue and profit to cover the cost of getting there. Looking at your on-line operation in isolation as a profit centre is the best way to achieve success on-line.  Most managers responsible for making critical decisions about The Web are not aware of all the methods available to drive qualified leads to their site, so another aim of this seminar is to equip attendees to take more control of their on-line marketing and associated costs.

Running time approx. 2:45

  1. Web 101
    1. Search Engine Optimisation
    2. Google Adwords
    3. Banners, Buttons, etc.
    4. Affiliate Marketing
    5. Email Marketing
    6. Microsites
    7. Social Media
    8. Branding and Customer Loyalty
  1. The Myth of On-line Marketing
    1. Why businesses fail to make a profit from the Internet
    2. Avoid This! - The most common pitfalls
  1.   Building a More Effective Presence On-line
    1. Strategy Leads, Actions Follow
    2. Stop, Analyse
    3. Test, Quantify
    4. Scale Success
    5. Understanding Keywords
    6. Proprietary Tools
    7. Market Data
    8. The Discipline of Winning On-line

<Break>

  1. Case Studies
    1. Media
    2. Retail
    3. Services
    4. Heavy Industry/Manufacturing
  1. Group Activity
  1. Open Discussion and Questions

 

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